Lyrically, Eilish sings about disregarding people's opinions towards her. Moreover, the track uses a synthesizer throughout the hook and has braggadocios rapped verses in between each hook. Music critics have commented that the song features instrumentation consisting of a bassline, kick drum, "disaffected vocal performance" and a "swaggering beat". Both the title and corresponding line are a reference to Cogito, ergo sum, a philosophical statement coined by René Descartes. Musically, "Therefore I Am" is an uptempo pop, dark pop, R&B, and electropop track, that has hip-hop influences. I feel like a natural, and don't take me seriously, you know? I love it." Composition and lyrics I feel that I sound very much like…I'm just fucking around. I'm very curious to see what people get from it and also what they feel when they hear it. In an interview with Zane Lowe on Apple Music 1, Eilish explained: "You know this song is very, very up for interpretation. On November 9, 2020, Eilish announced on social media that "Therefore I Am" would be released on November 12, 2020, while simultaneously revealing the cover art. On September 14, 2020, during an Instagram Live session, Eilish revealed she would release a new song and music video. Eilish performed the song at American Music Awards of 2020 in November 2020.ĭevelopment for "Therefore I Am" began in January 2020, and continued throughout quarantine during the COVID-19 pandemic.
In the video, Eilish is by herself in the empty shopping mall, eating and drinking various foods and beverages from Wetzel's Pretzels, Hot Dog on a Stick, and Chipotle Mexican Grill. The song's music video, directed by Eilish herself and filmed inside the Glendale Galleria shopping mall in California, premiered on the same day as the single release. It peaked at number one on the singles charts in Greece, Ireland, Lithuania, and New Zealand, alongside receiving a platinum certification in Canada from Music Canada (MC). The song further reached the top five on the Billboard airplay Hot Rock & Alternative Songs and Mainstream Top 40 charts. The song peaked at number two on the US Billboard Hot 100, giving Eilish her fourth top-10 hit in the United States. "Therefore I Am" was featured in 2020 year-end lists by multiple publications, including Billboard, NME, and Uproxx. The song received positive reviews from music critics, with many of them comparing it to Eilish's hit single " Bad Guy".
It is an uptempo, hip hop-influenced pop, dark pop, R&B, and electropop track.
It was released as the second single of her second studio album, Happier Than Ever, by Darkroom and Interscope Records on November 12, 2020. The song was written by Eilish and her brother Finneas O'Connell, with production being handled by the latter. " Therefore I Am" is a song by American singer Billie Eilish.
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